The pair behind The Pear
Hi, we're The Pear! Literally — a pair of American writers who started out as colleagues, became best buds, and ended up co-owning a content design agency in the Netherlands.
Our mission
We want to create the right content in the right place at the right time.
Our vision
We envision that content is created holistically, from its language and design to its placement and duration. It’s not created just to exist, but to inform and inspire.
Our values
Candor
Honesty is the best policy, both in life and in content. We believe that trust is only gained by being truthful, forthcoming, and transparent.
Consistency
There's order to our chaos. We live by style guides, templates, and file structures. Our content strategy covers everything from the font to the five-year plan.
Kindness
We're moms, so we've learned to lead by example. We like being happy and having fun — and making sure everyone else is, too.