Copywriting done right
The Pear is an English-language content & copywriting agency for brands large and small. Based in the Netherlands. Working worldwide. Writing words that actually do something.
Copywriting services
The right content in the right place at the right time.
UX writing
We help users along their journey with clear copy on websites and apps.
SEO writing
Just keywords? Nah. We optimize content so that it ranks high, both in search and AI.
Marketing copy
Convincing, catchy copywriting that makes consumers go, “Yeah, I want that.”
Hit the content trifecta
Without UX, you lack clarity.
Without SEO, you lack ranking.
Without marketing, you lack branding.
Everything we write incorporates these three pillars. We don’t want you to pay for a copywriter specialized in SEO, another for UX, and another for marketing — we’ve already got those skills.
Three for the price of a Pear.
Strategic content services
The big stuff. We love a holistic view of content — this makes content production faster, more efficient, and prone to perfection.
Content strategy
We integrate into teams to understand brands and goals, translating them into a plan. We map out your content, from product descriptions to long-form articles and blog posts.
Explore content strategy >
Brand voice
Are you a “Hey man!” or a “Hello, sir”? If you’re not sure what your brand sounds like, we’ll help you find its voice.
Explore brand voice >
Style guides
Get all the little writing rules into a handy set of guidelines so that everyone who writes for your brand writes the same.
Our style guides are used here:
Other copywriting services
Where there are words, there we are.
Email marketing
Whether you’ve got transactional emails or a full calendar of email marketing, we’ll make sure every email you send is on brand and on target.
Explore email marketing >
Social media
Instagram, Twitter (er...X), Facebook, TikTok. We’re on all of them, and we’ll write copy that doesn’t make you cringe.
Public relations
You're probably spending too much time on your press releases, annual reports, and reactive statements. Get your message out to the people — fast!
Need a word?
Got packaging? In-store displays? Brochures and whitepapers? Our copywriting services get everything in line with your brand.