Marketing copy
As B2C and B2B marketing copywriters, we do it all.
Copywriting and marketing
We make sure your branding campaigns, always-on campaigns, seasonal campaigns, and promotional materials stay on brand and insightful.
Branding
The stuff that says, “I know you!”
Campaigns
The stuff that says, “I want you!”
Branding
When consumers buy something, they want to know who they’re buying from. Without branded content, you’re whispering to a crowd and expecting everyone to hear you.
Brand voice
If you haven’t used it in awhile, your brand voice might be a little hoarse. Don’t worry. We’ll get your voice back — and make it stronger than ever.
We can work with you to develop a brand voice, create a style guide for everyone who writes on behalf of your brand, and conduct a content audit to make sure it’s consistent.
Branded content
Whatever you’re doing for SEO is probably unbranded. That’s fine! We love SEO writing! But you’ve got to have branded content in there somewhere. Once consumers know your name, they’ll search for you, too.
And when they get there? Our marketing copy makes your brand stand out. Branded content can be onsite, offsite, in print — it’s all the copy that screams out, “We’re the best! And here’s why!”
Branded campaigns
Want to make sure your users hear you? Brand campaigns help users get familiar with your voice, so they know exactly who you are.
Campaigns
Whether for a holiday, a special sale, or even a birthday, campaigns are critical to your reach. We don’t do standalone deliverables — we look at everything along a user’s journey to conversion:
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What platforms are they using?
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When and where will they see the ads?
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Where will they end up when they engage?
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How do you guide them once they get there?
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What’s the purchase process like?
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What’s the follow-up to conversion?
Concept
Your campaign concept doesn’t just need to be interesting, different, or eye-catching. It needs to be you.
We take co-creation seriously. We want to work closely with your team during the campaign creation process, participating in workshops and attending meetings. Of course, if you already have a concept in mind, we’re happy to listen in and understand your brand’s needs.
Landing page
All too often we’ve heard, “Why do we need a landing page? Just send them to the homepage/product page/service page.” That’s a missed opportunity!
Giving them a tailored landing page continues the story you’ve started with the ad. Of course, it depends on the ad. For example, if you’re showing them a specific product in conversion ad, send them to that PDP. This bridges the gap between a random ad on the internet and your checkout page.
Ad copywriting
So, you’ve got a killer concept and a landing page that looks amazing. Now what? Well, if your ad copy doesn’t draw people in, not much. Ad copy is about balance: it should catch the eye, but not be cringey. Coax out a giggle, but not be cheesy. Make people think, but not too hard. Lucky for you, we’re good at that hitting that balance.
Marketing copy vs. SEO writing
Marketing wants something that *pops*. SEO wants something that ranks. We find the middle ground. The Pear takes the Big Three in writing (SEO, marketing, and UX) and combines them into a content trifecta.
Learn about SEO content >