Copywriting services

It’s kind of a new term! Before, you had copywriters and designers that worked kind of together, but kind of separately. We don’t believe that copy should be created without a full picture of what it looks like. Sometimes, we don’t even think there should be words.

Content design started as UX writing, where it was basically designing with words. This was mainly applied in copy for apps, because the focus is on the interaction between the user and the app: the design must guide the user through the experience.

With web copy, most of the focus has been on SEO. We love SEO, but there is still (inexplicably) a split between SEO writing and UX writing. We want to solve that.

Yes, but we’re also more than that. Copywriting used to refer to writers who were focused on marketing campaigns, such as slogans and ad copy. Now, copywriting means a lot of things — but we still have a few more skills! Content designers are almost always copywriters, but copywriters aren't always content designers.

You can, but it won’t be original. AI uses what’s already been written, so you’re never getting anything unique — and you can’t even be sure it’s correct.

We use AI for certain parts of our work (idea generation, looking for a word that’s just on the tips of our tongues), but never the writing.

For The Pear, absolutely! While every content designer may not be fully trained in user experience, we put UX at the heart of everything we do. As part of numerous UX teams and avid UX enthusiasts, the users we talk to will come first — always.

Yes! We're native English copywriters specializing in American English copy, though we've both written in British English and International English styles. Janna was born and raised in Texas, while Lindsay grew up in New Jersey. Lindsay studied writing (in English, of course) at Loyola University in Maryland, while Janna pursued a degree in design in Chicago. That's why we make the perfect pair! 😊

We can, but we don’t do it professionally. We both speak Dutch conversationally, but we’re not fluent enough (yet!) to offer those services.