Email marketing services
Send emails that users actually read.
Marketing emails
Ahh, email marketing. An age-old practice that still, somehow, has survived the evolution of the Internet. Email marketing has only become more difficult, thanks to spam and the bajillion emails that everyone seems to get a day.
Subject lines
Maybe *the* most important part of the email. After all, if the user doesn’t find the subject enticing enough, they’ll just hit Delete. What a waste, right?
We sometimes spend more time looking at the subject line than the email itself (kidding...kinda). Should we use an emoji? Should we personalize it with the recipient’s name? We’ll do the research so you don’t have to.
Content
As part of our content strategy services, we look at the entire journey: when the user is getting the email, what they saw beforehand, and what we want them to do after they’ve read it. We make sure that the email isn’t a standalone effort. It’s one little piece in your content puzzle that leads to purchase.
Whether we work with your designer or source one for you, we make sure your email is on brand, on target, and achieves the results you want.
Transactional emails
Boring? Maybe. Important? Yes! We beg of you, brands, don’t forget those little emails that you have to send out: account verification, order confirmation, shipment notifications, forgotten password reminders...
Branding = trust
It’s tempting to use templates for these emails, but you’ve got to use your branding and brand voice. If a user isn’t convinced the email is actually from you, they’ll ignore it, report it, and maybe even complain or unsubscribe.
Ease of use = happy users
Ever purchased something, but the order confirmation email didn’t show you what you bought? So annoying. We won’t let that happen. Create emails so good that your users WANT to forget their passwords.